Cecilia García Huidobro moves with the same passion among thought's Cartesian logic and beauty's sensory world. What guides her his her love for patrimony and the search for a cultural identity where one can find aspects as diverse as self-confidence, style and our capacity of building a nation.

By Rosario Mena.

To "throw bridges between the public and private worlds" to save our patrimony, has been her daily mission for more than a decade. She is the Chilean Cultural Heritage Corporation's Executive Vice-President, the director of nuestro.cl and member of the Cultural Agents National Association's Board. This bachelor in Philosophy, married to a German businessman and mother of three children, searches daily for the supports needed to start some new heritage action.

She wants "for everybody to win". So she involves companies through the Cultural Donations Law, but also the younger generations through a group of work called "Lo nuestro" (What's ours). "It is a critical group that will soon be holding positions of power in business and the media. It is fundamental to have people that are committed to patrimony", she says.

As member of the Cultural Agents National Association's Board, she thinks it is a priority to make this whole activity more professional. "There are a lot of people that could sponsor us but who know nothing about cultural issues. You need the culture managed by people with some background so it doesn't become mere marketing".

She understands the businessperson point of view. "They have to get something back", she says. The Cultural Donations Law allows companies to discount a fifty percent of their donations in taxes. "They have to give the other fifty percent, and they only do this in return of a benefit". These are the benefits which Cecilia knows how to promote: give a contribution to the country, get some publicity, improve their corporation's image, promote tourism.

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